Due to the mass of social media marketing tools out there such as Facebook, YouTube, Twitter, and others, ordinary people like you and me are finding it more difficult to be known. Many individuals are taking the step to get their names out there. Because of such staggering competition, it is easy for anyone to blend into the background. How do you stand out? Innovate yourself!
You need to be an individual willing to go ahead of the curve rather than follow it. There are tons of people who are vloggers, bloggers or podcasters but don’t get a lot of attention. Yet, some do the exact same thing and are among the most popular in their media craft. What’s the difference? These people are not using just one media tool at their disposal. They are using multiple. Popular media users don’t only have Facebook their using, but they also have a Twitter, an Instagram, and a YouTube channel. It’s essentially a numbers game. The more outlets you use to promote yourself, the better the chance you will have to get more followers to your page. This goes for businesses, small companies, and people alike. Also, linking your other media sites to your current one in use is a great way to gain some ground with viewers. Some will see you going the extra mile and support you on your online journey.
Another essential way to be innovative would be to use videos! You’re probably thinking, “So many people use videos now, it’s cliché.” Most would agree with you, but it is still effective. By utilizing this online tool, you create a one-on-one presence with your viewer on a more personal level. Think about it. Would you trust a person who hides his or her face? Or would you be more comfortable with a person who revealed who they were? I, for one, would pick the latter rather than the former. Videos are also quick snippets of information that can say who you are, what you do, and what your goal is all while introducing other links or channels you may have as well. Instead of just killing two birds with one stone, it takes care of all matters in one clip. With such a handy asset by your side, why not use it?
Speaking of revealing who you are, the last tidbit of advice is to be transparent. Because of the plethora of media posts out there, scams, unfortunately, have had more opportunity to lurk and prey on the “uninitiated” users online. But thanks to the wealth of knowledge provided by the internet, scams are now easier for everyday people to spot. Because of this, people can detect when they see something fake online. For example, if a YouTuber posts a “how to get rich quick” scheme posing in front of a big house and expensive cars, it is most likely bait to get you to buy what he or she is selling. It’s all fake news! People don’t want to hear lies. Be real! If you’re doing something like a podcast, share the trend of viewers, whether it be good or bad. If you put yourself on this pedestal of nothing but achievements, people will feel like they cannot relate to you and sense your life is “too perfect,” losing interest. However, if you let them see the positive and negative of your social media craft, they will more than likely see you as an upfront individual who isn’t perfect and support what you’re doing.
Don’t become another marketing statistic. Go beyond just putting a face on your brand and take the extra effort to show how passionate you are. If one outlet isn’t working, try multiple. Don’t give up because your one video didn’t get as many likes, or your blogs didn’t get as many followers you were hoping. Innovate yourself and become what you’re passionate about! If you can see the spark in what you do, there’s no doubt others will be able to see it, too.
Reginald andah 